Scoring Science is a powerful yet easy-to-use predictive analytic engine that can enhance almost any data-rich environment. It is specifically designed for integration into enterprise applications that process or store information about sales, marketing, or customer activity. Once integrated, Scoring Science uncovers relationships within the data that lead to more targeted sales and marketing efforts, and better-informed decision-making. The Scoring Science analytic engine is available on an OEM basis for our partners to enhance their product lines with the power of predictive analytics.
Scoring Science generates statistical models that enable users to target a population of interest by predicting response to a Yes or No question. These models rank order according to likelihood and answer a wide range of important business questions such as:
- Does this individual fit my "best customer" profile, yes or no?
- Is this person likely to transfer his or her credit card balance to another company, yes or no?
- Is this loan application fraudulent, yes or no?
- Is this new store location going to be profitable, yes or no?
Scoring Science makes it possible for business managers to:
- Identify best prospects and profitable site locations
- Uncover cross-selling opportunities
- Detect potential fraudulent activities
Created with the business person in mind, Scoring Science's wizard-driven interface guides the user through the modeling process. At the push of a button, Stone Analytics' Automatic Analyst™ technology scans the data and identifies the factors with the greatest predictive value. Or users can choose between semi automatic or manual build modes, enabling them to include in their models insights drawn from their own experience and domain expertise. Results are displayed in easy to understand graphs and charts, designed specifically to support better, faster decision-making.
"We demonstrated Scoring Science for the research and planning director of one of the nation's largest credit unions. She was blown away. She could not believe how easy it was to do the analytical work they wanted and needed to do."
-- Steve Lackow, RPM Consulting, a leading CRM company.
The Scoring Science predictive analytic engine employs some of the most robust and effective modeling techniques available, including advanced regression methods, to identify the critical behavioral patterns within customer and client databases. Furthermore, because the output is based on detailed data stored in existing applications, users can be confident that the answers are relevant to their business or organization. Whatever the application, Scoring Science replaces the guesswork in everyday decision-making with choices supported by proven analytical methods.
For more information about Scoring Science, please contact our business development department.
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