Stone Analytics Releases Decision Science(tm), Easy-To-Use Analytic Modules Ready for Integration into Enterprise Applications San Diego, October 15, 2002—Stone Analytics, a leading provider of embeddable analytic software, today announced the release of Decision Science(tm), a pair of software engines specifically designed for integration into enterprise applications that process and store information about sales, marketing, and customer activity. Decision Science, which includes both Scoring Science(tm) and Valuation Science(tm), can be used to identify profit opportunities, improve operations, and deploy resources more effectively. Application vendors can embed these modules in their existing product lines to extend their functionality and provide analytic features to their customers with a minimum of time and development costs. "As more and more vendors are realizing, the failure to begin leveraging the growth in analytic capabilities is placing enterprise applications at a competitive disadvantage," said Stone Analytics CEO Christy Joiner-Congleton. "This is precisely the reason we created Decision Science. Our engines make it possible for our OEM partners to offer the functionality their customers require without having to invest the time and resources to develop it themselves." Offered as a software development kit, Decision Science employs some of the most robust and effective modeling techniques available, including Stone Analytics' proprietary Automatic Analyst™ technology, which enables users to conduct advanced analysis without any prior training in statistics. At the push of a button, Decision Science engines can scan a database, identify the factors with the greatest predictive value, and combine them into actionable insight. Moreover, as an embedded module, Decision Science allows users to carry out their analysis within the familiar environment of the parent application and database. Created for business users not statisticians, Decision Science uncovers the patterns and relationships within a body of data, enabling marketing managers and other decision-makers to: find prospects that look like their best customers; identify cross-selling opportunities; analyze and predict purchase behavior; and much more. In addition, the software automatically handles problematic data, such as missing records and outliers, and also automatically partitions the data into random test and train subsets to protect against sample bias. Decision Science replaces the guesswork in everyday decision-making with choices supported by proven analytical methods. About Stone Analytics Stone Analytics develops and builds analytic software for integration into enterprise applications. Designed with the business user in mind, these engines increase the value and ROI of data-rich application environments by enabling users to leverage the data stored in these systems. In addition to software products, Stone Analytics provides a wide range of analytical consulting services tailored to the customer's need. Based in San Diego, Stone Analytics is owned by Stone Capital, and is the founding sponsor of SecondMoment™, a news and business resource for applied analytics. For more information, please visit www.stoneanalytics.com. Contact: Bill Abrams Stone Analytics 858 503-7540 x4208 press@stoneanalytics.com Contact: Bill Abrams Stone Analytics 858 503-7540 x450 press@stoneanalytics.com