Stone Analytics Releases Decision Science(tm) for Marketing, Easy-To-Use Analytic Software Designed for Marketers and Other Business Professionals San Diego, June 4, 2003-Stone Analytics, a leading provider of embeddable analytic software, today announced the release of Decision Science( for Marketing, a sophisticated yet easy-to-use predictive modeling application that puts analytical capabilities in the hands of marketers and other business professionals. Created for business users not statisticians, Decision Science for Marketing uncovers the patterns and relationships within a body of data, enabling marketing managers and other decision-makers to * Target most likely responders * Predict customer value * Reduce churn * Maximize list performance * Uncover cross-sell and up-sell opportunities * Find prospects that look like your best customers * Predict the profitability of direct marketing campaigns "At a time when every business is looking to maximize its marketing dollars, Decision Science for Marketing helps you identify the customers and prospects that deserve your time and effort," said Stone Analytics' CEO Christy Joiner-Congleton. Like all Decision Science products, Decision Science for Marketing, employs some of the most robust and effective modeling techniques available, including Stone Analytics' proprietary Automatic Analyst(tm) technology, which enables users to conduct advanced analysis without any prior statistical training. At the push of a button, Decision Science for Marketing scans a database, identifies the factors with the greatest predictive value, and combines them into actionable insight. Decision Science for Marketing is a desktop application that runs on Microsoft Windows(r) platforms and provides easy access to all ODBC-compliant databases, including Microsoft Access, Microsoft SQL Server, Oracle, and DB2. Whether you are a direct marketing agency looking to provide additional services to your clients or a marketing professional looking to maximize campaign results, Decision Science for Marketing provides an economical alternative to the high cost of hiring an analyst. For more information or to view a 10-minute demo of the product, please visit the following link: www.stoneanalytics.com/dsm/ About Stone Analytics Founded in 1998, Stone Analytics develops easy-to-use analytic software products for business professionals, marketers, and other non-statisticians. These products are available as both stand-alone applications and embeddable software modules, designed for integration into enterprise applications. Created with the business user in mind, Stone Analytics' software products increase the value and ROI of data-rich application environments by enabling users to leverage the data stored in these systems. In addition to software products, Stone Analytics provides a wide range of analytical consulting services tailored to the customer's need. Based in San Diego, Stone Analytics is the founding sponsor of SecondMoment(r), a news and business resource for applied analytics. For more information, please visit www.stoneanalytics.com. For more information: Bill Abrams Stone Analytics 858 503-7540 x208 press@stoneanalytics.com