Northridge, California–July 9, 2001–Retail Profit Management (RPM) today announced a strategic relationship with Stone Analytics, Inc., of San Diego, California. RPM, which is a leader in combining statistical analysis with geographic information systems (GIS), will immediately start selling Stone Analytics' new predictive module, Scoring Science.

"What's so compelling about Scoring Science is that it allows my clients to create customized predictive models right from their desktops with a product that is fully integrated with the tools they are already using," explained Steve Lackow of RPM. "For years, business marketing has been using two main approaches–descriptive statistics, which is marketing as it was done in the 1950s, and lifestyle segmentation, which was introduced in the 1960s and matured in the early 1980s. When you combine Scoring Science with GIS, you really have a tool for the 21st century–one that takes advantage of the increasing availability of both personalized one-to-one data and computing power."

Stone Analytics is also very excited about the agreement. "RPM possesses a wealth of vertical industry expertise–expertise it will bring to the marketing of Scoring Science and future Stone products," said Robert Hahn, Vice President of Sales and Marketing at Stone Analytics. "Together, our goal is to make sophisticated analytical tools a standard part of every business manager's desktop."

About RPM Consulting
Retail Profit Management (RPM) is a consulting firm founded by corporate planners and MIS specialists to help companies and organizations understand and approach their communities both more effectively and profitably. RPM has produced studies for clients in the areas of community needs forecasting, financial and profitability analysis, customer database and applications management, integrated information and GIS systems for strategic marketing, trade area and site analysis, and marketing research. RPM supports its studies with a wide range of custom mapping and graphics capabilities.

RPM's customers include the University of California at Los Angeles, Bank of America, the Los Angeles Times, the City of Hope, UniHealth, the John Harland Company, and the Los Angeles County Sheriff's Department.

About Stone Analytics
Stone Analytics develops, markets, and supports packaged analytical solutions that add value to any data-rich application environment. Stone Analytics' statistical modeling products are easy to integrate, and easy to use. They enable the user to create powerful statistical models with point-and-click simplicity–models for rank ordering and grouping customers, identifying site locations, managing risk, and other business tasks. Stone Analytics supplements its products with a wide range of services tailored to customer needs. These include integration assistance, custom model building, and consulting in data management and analytics.

A subsidiary of Stone Capital, Stone Analytics is the founding sponsor of SecondMoment, a news and business resource for applied analytics.

For additional information contact:

Robert A. Hahn
VP of Sales & Marketing
Stone Analytics, Inc.
3665 Ruffin Road Suite 300
San Diego CA 92123-1848
Phone: (858) 503-7540
Fax: (858) 503-7541
rah@stoneanalytics.com
http://www.stoneanalytics.com

Steve Lackow - Partner
RPM Consulting
17130 Devonshire Street Suite 205
Northridge, CA 91325
Phone: (818) 831-7607
Fax: (818) 831-9078
rpminfonet@rpmconsulting.com
http://rpmconsulting.com