July 1, 2001 - SAN DIEGO, California. Representatives of Stone Analytics, Inc., the San Diego-based creator of Scoring Science®, will be featured presenters at the ESRI User Conference 2001, to be held July 7 - 13 in San Diego.

Among those taking part in the sessions will be Stone Analytics' president, Christy Joiner-Congleton, presenting Scoring Science and spatial analysis. Cindy Keune, a Senior Staff Scientist with Stone, will provide an introduction to statistical modeling in business, while Mike Lawton of Western Exterminator will discuss how his company has used Scoring Science in its own business.

In addition, Systems Design, Inc., the ESRI Business Partner of the Year for the St. Louis Region and an authorized Scoring Science reseller, will be demonstrating Scoring Science in the Exhibit Pavilion, which will be open July 10 through Thursday July 12. Systems Design will be located in booth 300, while Stone Analytics, which will also be present in the Exhibit Pavilion, will occupy booth 1537. (For times and other details, please check the conference schedule.)

"Although this is primarily a user conference, we are also interested in meeting other ESRI business partners," said Robert Hahn, Vice President of Sales and Marketing at Stone. "We are extending an open invitation to stop by and see what we're doing. We're looking for the best of these organizations to join us in bringing the power of Scoring Science to ArcView and ArcView Business Analyst. We are confident that all who see Scoring Science will be excited by its analytical capabilities and the potential for incorporating statistical modeling features into their own products."

Scoring Science is an advanced statistical engine that ranks, or scores, the records in a database according to the likelihood of their producing a desired result. Simply put, it enables non-statisticians to build sophisticated predictive models and present the results using ArcView's unparalleled geographic display.

Opportunities to see and learn about Scoring Science at the User Conference include the following educational sessions:

GIS in Business
All Day Pre-conference Session
Saturday, July 7, 2001
Tony Burns – Manager of Corporate Sales, ESRI
Cindy Keune – Senior Staff Scientist, Stone Analytics
This workshop should appeal to individuals interested in learning about business geographics as well as those seeking an introduction to ESRI's ArcView Business Analyst and Stone Analytics' Scoring Science software.

Part 1: Basics of Business Geographics (Morning Session)
-This workshop will provide an in-depth overview of the uses of GIS in marketing, customer care, and site selection based on an actual case study.

Part 2: Advanced Business Geographics (Afternoon Session)
- ESRI's ArcView Business Analyst and Stone Analytics' Scoring Science will be used to solve common business problems such as data visualization, trade area analysis, market penetration, customer prospecting, new store placement, and target marketing.

Business Modeling
Moderated Paper Presentation
Thursday, July 12, 2001
3:30 PM - 5:00 PM
Solana - Marriott [Capacity: 90]
Title: Adding Scoring Science With Spatial Analysis
Author: Christy Joiner-Congleton - President, Stone Analytics
Attend this session to learn about a state-of-the-art modeling tool that unlocks the hidden knowledge in your data. Learn what Scoring Science is and the value it can provide in spatial analysis.

Retail I
Moderated Paper Presentation
Wednesday, July 11, 2001
8:30 AM - 10:00 AM
Solana - Marriott [Capacity: 90]
Title: A Bug's Death
Author: Mike Lawton, Western Exterminator
Western Exterminator relies on ArcView Business Analyst and Stone Analytics' Scoring Science to spatially integrate data and align resources for the greatest market potential. Learn how one of Southern California's oldest companies uses GIS and scoring in this entertaining and informative session.

About Stone Analytics
Stone Analytics develops, markets, and supports packaged analytical solutions that add value to any data-rich application environment. Stone Analytics' statistical modeling products are easy to integrate, and easy to use. They enable the user to create powerful statistical models with point-and-click simplicity-models for rank ordering and grouping customers, identifying site locations, managing risk, and other business tasks. Stone Analytics employs the latest statistical and information management techniques to provide customers with state-of-the-art solutions that add statistical modeling functionality to their applications.

Stone Analytics supplements its products with a wide range of services tailored to customer needs. These include integration assistance, custom model building, and consulting in data management and analytics.

A subsidiary of Stone Capital, Stone Analytics is the founding sponsor of SecondMoment, a news and business resource for applied analytics.

For additional information contact:

Robert A. Hahn
VP of Sales and Marketing
Stone Analytics
3665 Ruffin Road Suite 300
San Diego CA 92123-1848
Phone: (858) 503-7540
Fax: (858) 503-7541
Or on the web at: http://www.stoneanalytics.com/