Stone Analytics, San Diego, CA—February 6, 2003—Stone Analytics®, a leading provider of embeddable analytic engines, today announced that Fast Forward Events has selected Stone Analytics as its analytic partner. Fast Forward Events, whose clients include automotive, computer gaming, entertainment, and retail companies, focuses on the unique needs of Generation Y (www.ffevents.com).

"We are extremely excited about our partnership with Fast Forward Events," said Christy Joiner-Congleton, CEO of Stone Analytics. "Fast Forward's focus on Generation Y puts it at the very forefront of Internet-related commerce. These are people who have literally grown up online."

"We have 24 million consumers in our databases," said Greg Fischbein, VP of Client Services for Fast Forward. "Our partnership with Stone Analytics will allow us to spot emerging trends within Gen Y relative to their music and entertainment preferences, event attendance, and interaction with our client's products. We can perform predictive modeling on the fly, while providing our clients with complete, closed-loop marketing programs, from targeted lead acquisition to back-end response analysis."

Referring to Decision Science™, Stone's suite of embeddable analytic engines, he said, "We performed an extensive evaluation of vendors within the analytics software space, and found that Decision Science had the best user interface, coupled with both robust modeling, and excellent display capabilities."

"More and more of our clients need to place analytics in tandem with their CRM and internal database efforts," added, Yoshi Noguchi, Fast Forward's CFO. "It is easy to serve up a list of names, or drive them to our sponsored events, but tools like Decision Science highlight the demographic drivers of response and sales. We were especially taken with Stone Analytics' ability to display these trends via geo-mapping at a fraction of the cost of other vendors. It will enable our clients to better distinguish between qualified prospects and buyers from non-responders in their various markets."

Decision Science analytic engines, which include Scoring Science® and Valuation Science™, are sophisticated yet easy-to-use software modules that automatically generate powerful behavioral models from customer and client databases. Designed specifically for integration into enterprise applications that process and store large amounts of data, these modules provide actionable insight to improve decision-making and business performance.

About Fast Forward Events
Fast Forward Events is a leading integrated database marketing company that focuses on the unique needs of Generation Y. Their services include list rental on a global universe of 27 million names, full service and email creative, event marketing, celebrity product placement, predictive analytics, and enhanced wireless and interactive technologies. Based in Laguna Hills, California, Fast Forward offers delivery platforms in the United States, Japan, and China.

About Stone Analytics
Stone Analytics develops analytic software for integration into enterprise applications. Designed with the business user in mind, these engines can increase the value and ROI of data-rich application environments by enabling users to leverage the data stored in these systems. In addition to software products, Stone Analytics provides a wide range of analytical consulting services tailored to the customer's need. Based in San Diego, Stone Analytics is a subsidiary of Stone Capital, and is the founding sponsor of SecondMoment®, a news and business resource for applied analytics. For more information, please visit www.stoneanalytics.com.

For more information:

Bill Abrams
Stone Analytics
858 503-7540 x208
press@stoneanalytics.com

Greg Fischbein
Fast Forward Events
949-831-8650
Laguna Hills, CA
Fish@ffevents.com