Scoring Science is a powerful yet easy-to-use predictive analytic engine that can enhance almost any data-rich environment. It is specifically designed for integration into enterprise applications that process and store information about sales, marketing, or customer activity. Using statistical analysis, Scoring Science uncovers relationships within the data that lead to more targeted sales and marketing efforts, as well as better-informed decision-making.
In the ESRI version, the Scoring Science analytic engine is a fully integrated extension of ArcView®, the world's most popular desktop Geographic Information System (GIS) and mapping software, and ArcView Business Analyst. By combining the predictive analytic capabilities of Scoring Science with Business Analyst data and ArcView's geographic display, you not only gain additional insight into your data, you can display your findings in a readily understandable manner. Because Scoring Science is an embedded module, you can conduct statistical analysis within the familiar ArcView environment.
For a graphical description of how ArcView and Scoring Science work together, see our workflow diagram.
Scoring Science generates statistical models that enable you to target a population of interest by predicting response to a Yes or No question. These models rank order according to likelihood and answer a wide range of important business questions such as:
- Does this individual fit my "best customer" profile, yes or no?
- Is this person likely to transfer his or her credit card balance to another company, yes or no?
- Is this loan application fraudulent, yes or no?
- Is this new store location going to be profitable, yes or no?
Scoring Science makes it possible for you to:
- Identify best prospects and profitable site locations
- Uncover cross-selling opportunities
- Detect potential fraudulent activities
Created with the business person in mind, Scoring Science's wizard-driven interface guides you through the modeling process. At the push of a button, Stone Analytics' Automatic Analyst™ technology scans the data and identifies the factors with the greatest predictive value. Depending on your knowledge of the data, you can choose between automatic and manual build modes—the manual mode enabling you to instill your models with insights drawn from your own domain expertise. Results are displayed in easy to understand graphs and charts, designed to support better, faster decision-making.
"We demonstrated Scoring Science for the research and planning director of one of the nation's largest credit unions. She was blown away. She could not believe how easy it was to do the analytical work they wanted and needed to do."
-- Steve Lackow, RPM Consulting, a leading CRM company.
Scoring Science's Campaign Scenario feature increases marketing returns by enabling you to predict the results of promotions. You simply input costs and revenues for your products and services. Scoring Science then calculates expected profits and alternative marketing scenarios, enabling you to optimize the total return on your marketing dollars.
The Scoring Science predictive analytic engine employs some of the most robust and effective modeling techniques available, including advanced regression methods, to identify the critical behavioral patterns within customer and client databases. Furthermore, because the output is based on detailed data stored in existing applications, you can be confident that the answers are relevant to your business or organization. Whatever the application, Scoring Science replaces the guesswork in everyday decision-making with choices supported by proven analytical methods.
For more information about becoming a reseller of our Scoring Science-ESRI Integrated Solution, please contact our business development department.
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