Now you don't need to be an analyst to model like one. Build predictive models from your desktop quickly and easily using Decision Science for Marketing.

Decision Science for Marketing is a powerful yet easy-to-use predictive modeling application that puts analytical capabilities in the hands of the marketing professional. Designed for business users, not statisticians, this software builds predictive models for response, value, risk, and retention. Using these models you can increase the profitability of your direct marketing campaigns by targeting your best prospects and most valuable customers.

Decision Science for Marketing

• Identifies most likely responders
• Maximizes list performance
• Measures customer value
• Uncovers cross-sell and up-sell opportunities
• Finds prospects that look like your best customers
• Identifies customers who are at risk for dropping or switching services
• Predicts the profitability of direct marketing campaigns

At a time when every business is looking to maximize its marketing dollars, Decision Science for Marketing will help you identify the customers and prospects on whom to focus your time and resources.

Before Decision Science for Marketing
Predictive models have been used to improve customer acquisition, conversion, and retention efforts for decades. Until now, however, such projects were both expensive and time consuming, requiring highly specialized analytical resources. Predictive modeling was out of reach for most small and mid-market organizations.

With Decision Science for Marketing
Decision Science for Marketing is an easy-to-use, cost-effective analytic application that allows business users to make accurate predictions about future behavior. The software builds custom models based on data with a known outcome, such as the results from a past marketing campaign. Designed to interface with customer and prospect databases, Decision Science for Marketing uses the most robust and effective modeling techniques available to uncover relationships within the data. The Decision Science analytic engine builds both scoring and valuation models, enabling you to answer important business questions including:

• Is this individual likely to buy my product? (Scoring model)
• What is the potential value of this customer? (Valuation model)

No Prior Statistical Knowledge Required
Created with direct marketers in mind, the Decision Science for Marketing interface guides you through the modeling process. Stone Analytics' proprietary Automatic Analyst™ technology automates most of the steps, including data exploration and preprocessing, which can take 50 to 80% of the analyst's time during the typical modeling project. Use the Automatic Build mode to take full advantage of Automatic Analyst, or choose between the semiautomatic and manual modes to include in your models insights drawn from your own experience and domain expertise.

Easy to Use
There are just Five Simple Steps to building and deploying a model using Decision Science for Marketing. After installing the application on your desktop:

• Point the application toward the data set you want to use to build your model.
• Select the type of model you want to build—Scoring or Valuation.
• Select the action or outcome you want to predict—such as the prospects most likely to respond.
• Press the Build button.
• Deploy the model on a comparable prospect list.

It's that easy. Get your results in minutes rather than weeks or months.

Eliminates Guesswork
Decision Science for Marketing employs some of the most effective modeling techniques available, including advanced regression methods, to identify the critical behavioral patterns within customer and prospect databases. Furthermore, because the output is based on real data stored in existing applications, you can be confident that the answers are relevant to your business or organization. Whatever the application, Decision Science for Marketing replaces the guesswork in everyday decision-making with choices supported by proven analytical methods.

Available Two Ways
Decision Science for Marketing is available as a desktop application, providing easy access to data from any ODBC-compliant database, including Oracle, Microsoft® SQL Server, DB2, and Microsoft Access. The application runs on Microsoft Windows® platforms including 98, NT, 2000, and XP. The Decision Science engine is also available in a Software Development Kit (SDK), designed for seamless integration into any data-rich application.

How Much Does It Cost?
Whether you're a direct marketing agency looking to provide additional services to your clients or a marketing professional looking to maximize campaign results for your company, Stone Analytics has a cost-effective pricing plan that will work for you. For more information please contact our sales department at sales@stoneanalytics.com.

Bottom Line Value
Decision Science for Marketing enables you to recognize patterns and relationships in your customer and prospect data. The result is actionable intelligence that leads to more targeted marketing efforts, increased profitability of marketing campaigns, and improved corporate performance.

Learn More
View a 10-minute Online Demo.

Contact our Sales Department

• sales@stoneanalytics.com